ZS is a consulting firm specializing in sales and marketing solutions for healthcare and life sciences industries. In the realm of patient centricity, ZS focuses on integrating patient perspectives into the development, commercialization, and delivery of healthcare products and services. They work with companies to identify patient needs, preferences, and behaviors, leveraging data analytics and insights to drive more personalized and effective patient engagement strategies. ZS helps organizations prioritize patient-centric initiatives, ultimately aiming to improve health outcomes and enhance the overall patient experience
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